Everyone at one point or another has been obsessed with a tv show, book or movie. I unfortunately, was obsessed with Twilight and even though to this day I really enjoy it, I know how shitty the movies actually are. When I was 13 my room was covered, and I mean plastered with Twilight poster. I had t-shirts, jewelry boxes, CDs, journals and dolls all from the Twilight series. As I was reading the Social Media Reader at one point in the book it was stated,”Over the past several decades, corporations have sought to market branded content so that consumers become the bearers of their marketing messages. Marketers have turned our children into walking, talking billboards who wear logos on their T-shirts, sew patches on their backpacks, plaster stickers on their lockers, hang posters on their walls, but they must not, under penalty of law, post them on their home pages”(209). I loved Twilight and I even set is as one of my layouts for my Myspace page at the time, but after a few days the layout got taken down and I was no longer allowed to use it because of copyright.
Before the internet, media would be spoken from mouth to mouth. Stories would be told by grandparents and uncles to children and art would be painted to be put up around the house. But because of the internet, and the fact that now you can make money, and lots of it from the words you say to the videos you record everyone wants their work to be their own and don’t want to share any of the potential money. At one point Jenkins writes in the book, “The older American folk culture was built on borrowings from various mother countries; the modern mass media builds upon borrowings from folk culture; the new convergence culture will be built on borrowings from various media conglomerates” (208). Before we were able to use other’s peoples work and use it as inspiration for our work. Even if it resembled it, we were allowed to do so. But now, we have access to so much inspiration and we aren’t allowed to resemble it at all.